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Before the 1980s, buying a Rolex was a fairly simple matter. You walk into an authorized dealership, pick out the car you want, pay for it, and leave. However, with the advent of the quartz watch crisis, all this began to change. Buying a new Rolex has become more difficult in recent years as the brand continues to claim to be the ultimate in high-end watches.
Realizing that it would be unable to compete on price or accuracy with the influx of electronics into Japan, Rolex changed its focus and set out to make its name in luxury replica watches and aspire to a lifestyle — and a big part of that, including the concept of exclusivity. If everyone can buy the watch they want effortlessly, it will dilute the essence of the whole brand.
Therefore Rolex began restricting the number of watches that it produces each year, making them harder and harder to acquire. Today, it is more difficult than ever to buy a brand-new Rolex watch, and anyone who has tried to purchase a stainless steel Daytona, GMT-Master, or Submariner at retail within the last few years is likely still waiting for theirs to be delivered.
This shortage of rolex replica watches at retailers is probably the main reason behind why the pre-owned Rolex market has surely exploded in recent years. Not being able to get hold of your dream watch at a retailer doesn’t stop you from wanting it, and so turning to the secondary market becomes the only choice.
Models that you would normally have to wait months or even years to buy from a Rolex retailer can be bought almost immediately from independent traders. Of course, some references are now only available on the secondary market. Discontinued or retro Rolex models have their own appeal, and the fact that they are no longer manufactured just makes them more desirable and valuable.
The curse of having the sort of success of Rolex is that there are now an overwhelming number of fakes making the rounds. Rolex is, by far, the most popular manufacturer in the world, with some people estimating there are actually more wonderful fake Rolex watches in circulation than the real thing.
This has become a major problem because the quality of reproductions has increased every year until our present situation where even skilled experts are fooled by the best imitations. If you’re going the second-hand route, the old adage “seller’s goods” is perfect
